Stacy
Apostolopoulos
University of Georgia
Public Relations | Business | Entrepreneurship
About
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I’m a Public Relations student at the University of Georgia pursuing a minor in General Business and a certificate in Entrepreneurship. Through my experiences in marketing, social media, paid advertising, client relations, and the fitness industry, I’ve developed a strong interest in the intersection of communication, business, and entrepreneurship.
I’ve gained hands-on experience supporting client accounts, analyzing performance data, developing digital campaigns, conducting competitive research, and creating branded content. I’m also currently completing comprehensive Mat and Reformer Pilates teacher training through Pilates Education Institute and Lotus Movement, combining my professional interests with a longtime passion for health and fitness.
Client Work
Analyzed Google Ads performance across campaigns, keywords, devices, demographics, and ad creative to identify optimization opportunities. Developed strategic recommendations for budget allocation, targeting, creative testing, and overall campaign performance.
Supported Google Ads campaign management by tracking ad spend, conversions, CAC, and ROAS while conducting keyword research and developing search ad copy. Used performance data to identify opportunities and support campaign decisions.
Analyzed Instagram and TikTok performance data to identify content trends, audience insights, and opportunities for growth. Presented monthly findings and strategic recommendations to guide future content decisions.
Designed a branded social media graphic in Canva to promote a week of complimentary classes at Pure Barre Athens.
Conducted a competitive analysis of boutique fitness studios in Athens, comparing pricing, memberships, introductory offers, class schedules, and policies. Organized findings to identify market trends and help Pure Barre Athens evaluate its competitive positioning.
Sample Coursework
This study examines how different levels of disclosure (clear, ambiguous, or none) impact influencer credibility, brand trust, engagement, and purchase intention.
In this course, we chose Georgia-based clients to represent as PR professionals. I chose Chick-fil-A. In the PDF linked below, you'll find a recap release, crisis release, op-ed, and social media posts tailored to each platform.
Instagram story post created in Adobe Photoshop for Foundations of Graphic Communications class. I redesigned a flyer using Photoshop, focusing on layout, balance, and visual impact. The project helped me sharpen my design eye and taught me how to use layers, typography, and color intentionally to create something clean and eye-catching.
InDesign Flyer Print flyer created in Adobe InDesign for Foundations of Graphic Communications class. I redesigned a promotional flyer, focusing on alignment, spacing, and content hierarchy. This project helped me learn how to structure layouts more intentionally and use typography and visuals to guide the viewer’s eye.
Skills
Resume Overview
EDUCATION
University of Georgia Aug 2022 - May 2027
Bachelor of Arts, Public Relations | Minor, Business | Certificate, Entrepreneurship
GPA: 3.65/4.00 | President’s List: 4 semesters | Dean’s List: 3 semesters
EXPERIENCE
Sales and Marketing Associate, Pure Barre Athens — May 2026 - Sep 2026
Digital Media Intern, Choice Media and Communications — Jan 2026 - May 2026
Social Media and Paid Search Intern, The Falling Agency — Sep 2025 - Jan 2026
Social Media Manager, Animal Hospital of Kannapolis — Sep 2025 - Jan 2026
PROFESSIONAL DEVELOPMENT
Comprehensive Mat & Reformer Pilates Teacher Training, Lotus Movement / Pilates Education Institute (PEI) — Sep 2026 - Present
